Picdar is the leading supplier of Digital Asset Management solutions.

Picdar has been established since 1984. During this time it has been a pioneering force behind the progress of Digital Asset and Content Management as we understand it in the new Millennium.

Several events mark the pathway to Picdar’s success, positioning it as a market leader in this industry.


2005 Picdar launches new versions of its workflow products including newCreative Suite plugins and Quark XTensions for both Mac OSX and PC NT platforms.

EMAP, IPC and Conde Nast are added to the growing list of magazine groups adopting Media Mogul

2004 Picdar launches Media Mogul jSuite enterprise solution, engineered for J2EE

Picdar implements its DAM solutions for magazine groups includingMortons of Horncastle and Dennis Publishing

Art Group implements Media Mogul to support the marketing and production of its prints and cards.

2003 Top Euro IT analyst, Butler Group, say Picdar’s Media Mogul is an “ideal” enterprise content management solution, adding that Media Mogul is a well kept secret in the media world.

Implementation of a Brand Management system for Standard Life, a first for the financial services industry.

The Sport takes Picdar to 85% of the national newspaper market.

Introduction of integrated workflow suites featuring Quark Xpress andAdobe InDesign.

2002 Appointment of Bharat Shah, former VP of Eastman Kodak, to develop expansion strategy.

2001 Launch of new product suites:

– Picdar Prisma – Web Content Management suite
– Picdar LiveLink – Business Continuity Service
– Picdar FastFlow
– Picdar E-Loader

2000 – Installation in travel market – Tui (previously Thomson Travel)
– Launch of Media Mogul Digital Asset Management product suite

1999 Delivery of asset management hosted solutions offering benefits of:

– system trialling prior to capital investment
– web based asset management delivery without capital outlay
– outsourcing web service (eg syndication) whilst maintaining focus on core business.
– Installation of AMMOS browser system at BBC Worldwide

1998 Development and launch of AMMOS multi asset software linking assets together to provide full user history

1998 G8 summit – collaboration with the Foreign Office and NewsTeam International to host website and technology to deliver interactive access to up-to-the-minute images of the summit

1996 Debut of WWW web-based software, at Olympic games, for immediate delivery of images from Atlanta to Worldwide audience via existing FastFoto library

1995 First news agency installation – NewsTeam International

1995 First FastFoto Picture Desk installation at The Telegraph, to complement full archive system – the driving decision was the anticipation of a two year pay back on chemicals and consumables alone

1994 World’s first regional newspaper installation at the Shropshire Star after a three month trial period

1993 First system installation within the national newspaper market with the contract for Mirror Group’s electronic library, linking to the editorial sites at Canary Wharf and Glasgow

1986 Installation of FastFoto digital image library for finger prints and mug shots as part of Home Office field trial – “ The benefits available through this revolutionary system are apparent to all who have seen it …” Chief Constable, Hertfordshire Constabulary

1984 Installation of Europe’s first mass image storage system on optical disk